Joe Rogan Signs Podcast Deal With Spotify Worth 'More Than $100 Million'
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The deal will see The Joe Rogan Experience (JRE) moving exclusively to Spotify later this year, with his current library of content becoming available on the platform on 1 September.
Sharing the news on Instagram, the presenter/mixed martial artist/stand-up comedian said: "Announcement: the podcast is moving to @spotify! Starting on September 1 the podcast will be available on Spotify as well as all platforms, and then at the end of the year it will move exclusively to Spotify, including the video version.
"It will remain FREE, and it will be the exact same show. It's just a licensing deal, so Spotify won't have any creative control over the show. They want me to just continue doing it the way I'm doing it right now.
"We will still have clips up on YouTube but full versions of the show will only be on Spotify after the end of the year.
"I'm excited to have the support of the largest audio platform in the world and I hope you folks are there when we make the switch!"
Yeah, reckon I'd probs be pretty excited to have $100 million worth of support too.
To be fair, the platform isn't investing that kind of money for nothing. Speaking on The Aubrey Marcus Podcast in April 2019, the 52-year-old said his show reached around 190 million monthly downloads - and that figure will no doubt have increased since then.
In a statement, Spotify said: "Bringing the JRE to Spotify will mean that the platform's more than 286 million active users will have access to one of culture's leading voices. By partnering with Spotify, Rogan and his team will enjoy the support of the world's leading audio platform.
"From his earliest days behind the mic, Joe has been a commentator, fixture, and driving force in culture helping to lay the foundation for the podcasting renaissance we are experiencing today. While Spotify will become the exclusive distributor of JRE, Rogan will maintain full creative control over the show.
"This partnership represents a major addition to the already unrivalled slate of exclusive audio content available to audiences on Spotify."