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Australian 'Carfluencer' Is Making An Estimated $2 Million A Year Reviewing Luxury Vehicles

Australian 'Carfluencer' Is Making An Estimated $2 Million A Year Reviewing Luxury Vehicles

An Australian woman quit her job as a radio host to review luxury supercars from her Instagram profile and has become the most successful 'carfluencer' in the world, earning an estimated AUD$2 million (£1.11m/USD$1.4m) a year.

Alex Hirschi moved to Dubai in 2008 to work on a car radio show up until 2013 and it paid off because now she runs her social media career from her Instagram page - Supercar Blondie.

Alex, 33, reviews the world's most expensive supercars and relays her findings to her 6.3 million followers, giving her the ability to ask for AUD$45,175 (£25,150/USD$31,600) per post, according to the MailOnline.

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Price comparison site, GoCompare, have put her annual income somewhere in the region of AUD$2,016,430 (£1,123,259/USD$1,211,954).

When she moved to Dubai with her husband, Alex started to slowly build up her network via her radio job before she felt ready to jump into the driver's seat.

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Speaking to Daily Mail Australia in 2017, Alex said: "I always wanted to at least visit Dubai...it had the world's biggest everything and clearly had a vision to stand out.

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"After establishing a relationship with Bentley through the show, I was lucky enough to be given a Flying Spur [worth roughly $390,000 AUD] for a weekend.

"I felt like I was living my dream, so I started working on how I could be given more cars on a regular basis. Once the following started to grow, I moved from my personal account to create Supercar Blondie and uploaded pics exclusively around cars.

"Then it came to a point where I could do this full time. It was a big decision for me, jumping from traditional media to social media, but I knew it was the right move."

You can follow her on Instagram here.

Featured Image Credit: Instagram/@supercarblondie

Topics: Entertainment, Interesting, Cars

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Rebecca Shepherd

I'm Becky - a journalist at LADbible. I graduated with a First Class BA in Journalism before going on to cover criminal court cases, medical tribunals and breaking news for the national media - which inevitably and eventually became as glum as it sounds. Can often be found rocking a bag for life - which I made a 'thing' way before Rihanna. You can contact me at [email protected]