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Snoop was performing at the University of Kansas's Late Night in the Phog event, taking to the basketball court with a money gun that shot out fake $100 bills with his face on them into the crowd.
He was also joined by a team of pole dancers, who danced along as he rapped his way into his 35-minute set wearing a blue No. 20 Kansas jersey.
After the event, Kansas University men's basketball coach Bill Self spoke to reporters about what had happened.
He said: "I didn't know that there was going to be anything like that.
"I was told this was radio-edited and everything else... But no, that's not the direction that anybody at our school would want that to go at all."
Self continued: "Regardless of the entertainment it provided many, it was still not the right way to provide the entertainment.
"I only stayed for a couple songs. I wasn't feeling well so I went back in the locker room. So I didn't see the majority of what went down but certainly I got a pretty good idea based on the first couple songs."
AP reports that the university has been putting on the Late Night event for 35 years.
What began as a way of celebrating the start of basketball practices, the event has become a huge night of star-studded entertainment, with previous performers including rappers Tech N9ne, Lil Yaghty and 2 Chainz.
Jeff Long, the University of Kansas' Director of Athletics, has since issued an apology for the show, which he said had not been properly vetted.
He said: "We apologize to anyone who was offended by the Snoop Dogg performance at Late Night.
"We made it clear to the entertainers' managers that we expected a clean version of the show and took additional steps to communicate to our fans, including moving the artist to the final act of the evening, to ensure that no basketball activities would be missed if anyone did not want to stay for his show."
Long continued: "I take full responsibility for not thoroughly vetting all the details of the performance and offer my personal apology to those who were offended.
"We strive to create a family atmosphere at Kansas and fell short of that this evening."
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