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A pair of underpants with a 'penis pocket' could put an end to sweaty balls and even boost fertility.
Dubbed the 'palace for the phallus' by its creators, the underpants are made from a ventilated fabric on the underside, which allows more air to circulate the wearer's undercarriage.
According to the firm, the material used to make them, 'sustainable Austrian beech trees', is 50 percent more absorbent and breathable than cotton, and combine to 'keep your jewels dry'.
The pants retail for between £12.48 per pair for a pack of nine and £19.37 each for a pack of two.
The site reads: "We invented a unique ergonomic pouch to treat your crown jewels like royalty!
"The upper pouch functions as quick-draw access while the lower pouch is made of high-performance mesh fabric to wick away sweat and create more air flow down under."
The brand was the brain child of Alex and Yang, who met in a youth hostel in Thailand.
After a few years together, the couple came up with the idea for a new breathable pant, and set up a kickstarter to raise some funds to make their dream a reality. And within 30 hours, they reached their target.
They have since gone on to appear on Dragons' Den and sell 65,000 pairs to 25,000 customers around the world.
And after it was revealed last year that almost a quarter of men don't change their underpants every day, these could be just the thing some people need in their drawer.
Shockingly, one in 20 fellas admitted to re-wearing their bills more than five times before washing them - for women this figure is seven percent.
The study, by OnBuy, surveyed 2,790 men and women to find out about their hygiene habits and the results make for interesting reading.
Of those who admitted to not changing their underwear each day, 76 percent of men and 69 percent of women said they turn them inside out for a 'cleaner feel'.
The survey also found that 13 percent of men and four percent of women keep hold of their old underpants for more than three years to try and get their money's worth.
However, 40 percent of men and 55 percent of women replace them yearly.
When it comes to home regularly you should be washing your pants, Ivan Ivanov from EOT Cleaning, recommends: "To upkeep personal hygiene, the majority of items in your wardrobe should be washed after each wear; especially if exercise, strenuous activity or hot weather was involved."
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