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WARNING: As you may have guessed, there are spoilers to some popular Netflix Originals below
If you've been anywhere near the internet over the last few days - and I suspect you probably have - you are likely to have seen Netflix spoilers on billboards around the world.
The ads feature spoilers for shows like Money Heist, Narcos, Love is Blind and Stranger Things, but people have been mistaking the digitally created posters for real Netflix ones, after the clever ads went viral over the last week.
Actually, the idea came from two students who have made it their mission to keep people at home to help curb the spread of the coronavirus pandemic and to '#staythef***home' - resorting to the threat of spoilers to stop millenials from being tempted to socialise.
Seine Kongruangkit and Matithorn Prachuabmoh Chaimoungkalo - aka Brave - are two friends who have both attended Miami Ad School in Germany. When they returned to their native country of Thailand, they were both shocked at the level the social distancing rules were being flouted - and took things into their own hands.
Brave, who recently graduated with a copywriting degree from the school's Hamburg branch, told LADbible: "I invited Seine to collaborate on communicating about social distancing and how staying at home can reduce the spreading of the virus - Seine came up with this idea a day later and I supported her with all the copy."
Seine, who is studying Art Direction at the school's site in Berlin, explained why they decided to step in to help 'flatten the curve'.
Speaking to LADbible, she said: "I would say it is hard to force someone to stay inside all the time during this because we, as humans, we are all used to socialising and going out, so it is understandable that some people will not take the government advice seriously unless they are forced to.
"After Brave invited me to do something for Thailand I came up with the idea of putting something on an 'out of home' ad that millennials would not want to see and trying to avoid the most and that is, of course, a spoiler."
Brave added that the reluctance to stay at home during the pandemic should be looked at on a case by case basis.
Brave said: "There are people who are by nature forced to leave their house everyday, such as the daily workers and such. But for those who are the target of our communication piece, the millennials and younger generations, I think they lack the discipline of the older generations and feel more invincible because they are still so young.
"That's why I love this idea. We scare people with something they care about daily: avoiding spoilers."
And can we expect to see something similar from Netflix anywhere any time soon? Well, probably not - unless some guerilla marketers somewhere decide to jump on board.
Brave added: "I am certain Netflix won't do this. We tried pitching them the idea once but it's against their policy to spoil their own shows. Which is disappointing, but a point we can all understand."
So social distancing flouters are safe from the threat of spoilers for now, but please, for the love of god, do the right thing and STAY AT HOME.
Featured Image Credit: Seine Kongruangkit and Matithorn Prachuabmoh Chaimoungkalo
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