The family of Don Lewis, Carole Baskin's ex-husband, have bought a near-minute ad slot on the first episode of Dancing With The Stars.
Don disappeared in 1997 and there have been many theories as to what happened to him. His mysterious circumstances were explored on Netflix's incredible Tiger King, which also featured the Big Cat Rescue founder Carole Baskin.
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Baskin was recruited for the latest season of DWTS and the first episode aired tonight in America.
That's why Don's daughters Gale, Lynda and Donna, his former assistant, Anne McQueen, and family attorney John Phillips thought it would be a good time to plead for information on his whereabouts.
They talked about how they miss their dad and just want to know what happened to him.
Phillips says the family deserve justice and called for tips on 'who did this, or whether Carole Baskin was involved'.
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Lewis' family has posted a $100,000 reward for any information that leads them to his whereabouts or what happened to him.
Carole has always maintained her innocence and claims she had no involvement, knowledge or understanding of his disappearance.
In a lengthy post to her Big Cat blog, Carole said she was 'disappointed' by the 'salacious lies' reported in Tiger King.
"When the directors of the Netflix documentary Tiger King came to us five years ago they said they wanted to make the big cat version of Blackfish (the documentary that exposed abuse at SeaWorld) that would expose the misery caused by the rampant breeding of big cat cubs for cub petting exploitation and the awful life the cats lead in roadside zoos and back yards if they survive," she wrote.
"There are not words for how disappointing it is to see that the docuseries not only does not do any of that, but has had the sole goal of being as salacious and sensational as possible to draw viewers.
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"As part of that, it has a segment devoted to suggesting, with lies and innuendos from people who are not credible, that I had a role in the disappearance of my husband Don 21 years ago."
Despite Don going missing more than two decades ago, police have decided to reopen his case after the success of Tiger King.
They are pleading for any details, big or small, about what happened to Don or what his final moments were.
Featured Image Credit: Law Offices of Phillips & Hunt/YouTubeTopics: Entertainment, Celebrity, Carole Baskin