Kendrick Lamar invited a member of the audience named Delaney on stage for a performance of 'M.A.A.D. City', which contains several uses of the N-word, but called a halt to the song after she sung the word multiple times.
"Aren't I cool enough for you? What's up, bro?" says the woman, oblivious to why Lamar has stopped the song.
"You got to bleep one single word, though," answers Kendrick.
"Oh, I'm sorry. Did I do it? I'm so sorry... I'm used to singing it like you wrote it," Delaney replies, still somewhat not getting the point.
Twitter footage of the incident went viral, with many sending the woman messages, which forced her to delete her Twitter account.
Some, however, have called out Lamar and accused him of pulling a stunt in which he set the fan up.
"@kendricklamar set up that white gurl from Alabama," wrote one Twitter user.
Another posted: "Kendrick Lamar pulled the biggest set up ever. Brought a fan up on stage to sing 'M.A.A.D City' and then flipped when she said the N word. Smh. He knew what he was doing.
"Ruined her life all over social media. She's gonna have to live with the video of people being mad forever."
Not saying the N-word in public is something that most people don't struggle with. Even when you're singing along with rappers who say it, it's pretty well known that you should just self-censor.
If the rapper who wrote the song invites you up on stage and asks you to single along, this is of paramount importance - especially when there's a crowd of thousands in front of you, large numbers of whom are armed with mobile phones and filming the whole thing.
Lamar had actually already invited up several other fans, including one named who went through the whole song without saying the N-word.
Featured Image Credit: PA