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The iPhone may have been dominating the global phone market for yonks now, but a little but of digging has revealed that you could be saving yourself a bit of cash if you make the move from Apple.
The clever folk at tech website Digital Trends have sifted through the stats of Samsung's latest flagship phone, the Samsung Galaxy S9, which was recently launched onto the scene at the Mobile World Congress in Barcelona.
The S9 model boasts an impressive new camera, a refined curved body and several other developments from last year's Galaxy S8.
The team compared the snazzy new phone to Apple's own reigning champ, the iPhone X, putting the two against each other across a series of categories - and came up with some pretty enlightening results.
When it comes to design and display, the S9 came out on top, due to a lack of fingerprint sensor on the iPhone X. However, they said it was a 'narrow' win, as the 'designs are so different that it really comes down to personal preference'.
With the cameras, there was a tie between the two models. Apparently the camera on the Galaxy S9 is the phone's 'headline feature'.
"There's no doubt that the iPhone X camera is superb, but we expect great things from the S9 camera," the team explained.
Battery life and charging - something that Apple's often been criticised for - landed in another tie for Galaxy S9's 3,000mAh battery and Apple's 2,716mAh battery. Both also support wireless charging and fast charging, though as a point of difference, the team at Digital Trends add that 'Apple neglects to include a fast charger in the box with it, which is annoying considering the price of the phone'.
Software is of course a big one and, surprisingly, yet another tie.
The team siad: "The iPhone X also boasts FaceID, Apple's sophisticated face unlock security, which is certainly a bit faster and easier to use than Samsung's Iris scanner, though possibly not as secure. We can't pick a clear winner here."
Finally, and what it usually boils down to, is pricing and availability. It was in this category that Samsung's new model overpowered its Apple rival. According to Digital Trends, the Galaxy S9 is not only available from multiple retailers like Amazon, Best Buy, Walmart and others, but it also costs $720 (£520) unlocked - far cheaper than the iPhone X, which starts at $1,000 (£725).
Their overall winner was, ultimately, the Apple iPhone X, but as you can see it was pretty much neck and neck for most of the comparison points.
But, given that the Samsung Galaxy S9 is $280 (£200) cheaper, it depends if you value that marginal extra edge that Apple's latest model has, or if it's a whole load of cash you could be saving yourself.