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Giant Billboard Creates Illusion Of Wave Crashing On South Korean Building

Giant Billboard Creates Illusion Of Wave Crashing On South Korean Building

An incredible 3D art installation that shows a wave crashing around inside what looks like a glass box has been delighting - and presumably terrifying - people who walk past a building in South Korea. Check it out:

If you didn't know better, you could swear that the water bashing about in a large box above a commercial building in Seoul's famous Gangnam district is going to slosh right over into the street and cause absolute havoc.

However, it's actually a huge digital art project that has been installed atop the SMTown COEX Building on a gigantic billboard measuring 262 feet by 66 feet, entitled 'Wave'.

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It's huge, and it's pretty amazing to look at.

Each hour, the wave can be seen crashing around for one minute as part of a 3D optical illusion across the screens on the sides of the building.

Credit: d'strict
Credit: d'strict

As you can see from the video, the wave rises up to a peak around one side of the 'tank' before crashing down and turning the 2D projection into a 3D masterpiece.

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Even though it looks as if there could quickly be a disaster on the cards, pedestrians clearly aren't actually that bothered by it.

I mean, who would stick a gigantic unstable tank full of water on top of an inner-city building, right?

The billboard, in case the first set of figures weren't mind-boggling enough, is made up of 31,000 LEDs and has a total footprint of 17,437 square feet.

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The building itself is an exhibition and convention centre that is sometimes used as a shopping mall.

Usually, the giant Samsung billboard would carry advertisements for all sorts of goods, but this wave simulator has been created as a piece of public art by a firm called d'strict.

They do a load of work making immersive pieces using cutting edge technology. It's fair to say that this is a pretty good example of what they're trying to achieve.

According to CNN, 'Wave' took four months to create, which included three months of digital design.

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Jun Lee, the d'strict business development director, said: "We want to create overwhelming experiences.

"Waves are beautiful and dynamic in themselves but we chose them as our subject because they evoke feelings of comfort - which is much needed now."

Credit: d'strict
Credit: d'strict

Another d'strict spokesperson, Sean Lee, told Bored Panda: "The 'Wave' serves as a sweet escape and brings comfort and relaxation to people.

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"We didn't expect so many people around the world to respond so positively to the 'Wave' after its unveiling on social media, but we are very grateful that our message was seen as an unimaginable scene by many who are tired of the current pandemic and these trying times."

Featured Image Credit: d'strict

Topics: Science, World News, Interesting, Asia, Technology, Weird

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Tom Wood

Tom Wood is a LADbible journalist and Twin Peaks enthusiast. Despite having a career in football cut short by a chronic lack of talent, he managed to obtain degrees from both the University of London and Salford. According to his French teacher, at the weekends he mostly likes to play football and go to the park with his brother. Contact Tom on [email protected]