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Creme Eggs need a sealed wrapper because whenever Cadbury introduces a monetary incentive to get people buying them, every single one has its aluminium foil unfolded. Grubby little mitts fondling them before you buy.
And the reason for this foraging is because if you're lucky enough to find one you could win up to £10,000 ($12,650). Still no excuse for groping them without buying, is it?
There will be 783 white chocolate Creme Eggs hidden in normal wrappers and, according to The Sun, there's also a Where's Wally-esque challenge to find them hidden in adverts for other brands.
The hunt will begin on January 14 which hammers home the fact that Christmas is over (even more than going back to work). Yep, that's right, there's a new selling frenzy in the shape of Easter.
Last year the prize money for finding one of the small eggs was up to £2,000 so just imagine the mayhem this year with £10,000 up for grabs.
So, where can we go rummaging?
Asda will be hiding one egg worth £10,000, four worth £1,000, 11 worth £100 and 95 worth £50.
The Co-op has the exact same amount as Asda but they will release seven somewhere in the UK each week.
M&S has one egg worth £10,000, one worth £1,000, one worth £100 and 108 £50 - with seven also being released in mainland UK on a weekly basis.
Morrisons, Sainsbury's and Tesco will be following Asda and the Co-op with one egg worth £10,000, four worth £1,000, 11 worth £100 and 95 worth £50.
If you find an egg in an advert and take a picture, you could be in with securing one prize worth £10,000. Then there will be 30,000 vouchers for milk chocolate Creme Eggs, and 1,000 white chocolate Creme Egg prizes.
If you find an egg it's essential that you keep the wrapper to claim the prize. A single egg costs around 58p, while a five-pack will set you back about £2.85.
So if you have some spare shrapnel in the bottom of your pocket - treat yourself. After all, if you don't win you're still getting some chocolate. What's there to lose?
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