Quality Street Includes First Ever White Chocolate Sweet In Time For Christmas
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If you're dreaming of a white Christmas then you're in luck - Quality street is set to include its first ever white chocolate sweet just in time for the festive period.
That's right, it's almost Christmas again.
95 days and you'll be looking forward to munching on some pigs in blankets and dry a** turkey.
Anyway, for all of those chocolate lovers out there, Quality Street's new sweet - Crème Caramel Crisp - is said to have 'an indulgent crème caramel flavour which is perfectly complemented by crispy biscuit pieces'.
I'm not drooling, you are.
They're teaming up with John Lewis to 'make the nation's sweet dreams come true' and are announcing, along with the new sweet, the return of in-store pick and mix stations.
People can also design their own collector's tin and personalise it with a name of their choice.
Spread the word! :loudspeaker: We're back in @JohnLewisRetail! Come and personalise your very own #QUALITYSTREET tin and fill it with your favourites on the 3rd Floor, John Lewis & Partners, Oxford Street, London! :purple_heart: (1) pic.twitter.com/sKBOnrs2Or
- Quality Street:registered: (@QualityStreetUK) September 21, 2021
The first store where it will be featured will be John Lewis's flagship Oxford Street store, which happens to be opening today (21 September).
The full list of stores taking part is as follows: Oxford Street, Trafford Centre Manchester, Peter Jones London, Cribbs Causeway Bristol, Brent Cross, Cheadle, Nottingham, High Wycombe, Bluewater, Leicester, Milton Keynes, Liverpool, Cambridge, Newcastle, Stratford, Edinburgh and Cardiff.
Quality Street brand manager Cat Mews said to The Standard: "We know how much people missed our pick and mix stations at John Lewis last year, so we are delighted to announce that they are back for 2021.
"It's a landmark year for Quality Street as the brand turns 85, and we're celebrating our return to John Lewis with an exclusive new sweet and a beautifully designed collector's tin that shoppers can personalise with a name of their choice.
"Best of all, you can tailor the contents exactly to your liking, whether that means nothing but purple ones, a tin full of toffees or a feast of fruit crèmes.
"With all this, plus the delicious new Crème Caramel Crisp sweet to try, we think this year's Quality Street pick and mix stations will be a bigger hit than ever!
John Lewis Christmas Buyer Lisa Cherry said: "We cannot wait to welcome customers to 17 stores to create their personalised Quality Street tins, for some, this is now the start of their festive calendars.
"We know that this year, our customers are looking to make their celebrations extra special however they can, so we are pleased to be able to bring back our in-store experiences which offer a more interactive and personalised shopping experience for all the family."
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