Just seven adults stopped to help out a six-year-old boy who was left on his own in a shopping street in Australia as part of a social experiment.
The young kid, called Aiden, was left there on his own for 45 minutes as part of a test to see who would actually give up their time to help out a lost child in distress.
The results don't make for particularly inspiring reading.
Men were even less likely to help the kid out. Of the seven folks who actually stopped to check whether the lost and confused looking kid was alright, six were women.
Not a good look, fellas.
Luckily for Aiden, his mam and dad were never actually that far away from him in reality. In fact, they were sitting just metres away across the shopping centre.
Aiden's mum told The Today Show on Australia's 9 News: "I was actually really concerned and shocked at how many people didn't."
Of those that did stop, one woman asked the young boy what his parents look like so that she could go and find them. Another, who was with her own young daughter at the time, asked if Aiden would like to go with them to a police station.
When he told her 'no, thanks' the woman responded: "Are you sure? Look I'm a mummy too, your mummy and daddy will be very worried about you."
When she discovered that Aiden was part of the social experiment and wasn't really lost, she added: "If my child was lost, I'd hope that someone would help them."
Well, perhaps don't leave them on this street, eh?
The whole experiment was thought up by children's agency Key Assets, who help and support foster carers, as well as young people who are living in care, and vulnerable kids.
The CEO of Key Assets, Rob Ryan, said: "I think we're so busy in our lives today that children are often not seen and they're not heard, so it's everyone's responsibility to protect children."
Speaking about the one - yes, just one - man who stopped, said: "Not a lot of men stop.
"So it's important that men, if they're worried about stopping for children or young people to help them, find somebody who's nearby and say, 'hey, do you want to come and help me with this young person?'"
Come on guys, we can be better than this, surely?
Featured Image Credit: 9 NewsTopics: Interesting, Australia