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Yesterday Mark Zuckerberg announced that Facebook would be changing its corporate name to Meta as the company goes through a major rebrand.
Alongside the new name, Zuckerberg also unveiled a brand new logo, which is a blue infinity shape.
Except, social media users didn't see it quite that way with many comparing it to something a bit ruder.
Ah, I wonder how that was missed.
Posting on Twitter, one observer wrote: "The Meta logo is testicles. I will not be taking questions at this time."
Someone else wrote: "Brave of Meta to put what are obviously two testicles in their logo."
Another Twitter user took a different view:
The new name change and logo won't apply to individual social media platforms owned by the company, such as Facebook or Instagram, only the parent company.
Announcing the new name Zuckerberg said he hoped to build a 'metaverse' where people can communicate, game and work in a virtual environment.
He went on to explain that the name 'Facebook' does not encompass everything the company does.
Speaking during a virtual conference he said: "Right now, our brand is so tightly linked to one product.
"But over time, I hope we are seen as a metaverse company."
He added: "Over time, I hope that we are seen as a metaverse company and I want to anchor our work and our identity on what we're building towards.
"We're now looking at and reporting on our business as two different segments, one for our family of apps, and one for our work on future platforms.
"And as part of this, it is time for us to adopt a new company brand to encompass everything that we do, to reflect who we are and what we hope to build."
Zuckerberg also discussed the changes in a blog post, saying it was time for the 'next chapter' of his company, promising an 'even more immersive' new platform.
"We are at the beginning of the next chapter for the internet, and it's the next chapter for our company too," he said.
"In recent decades, technology has given people the power to connect and express ourselves more naturally. When I started Facebook, we mostly typed text on websites. When we got phones with cameras, the internet became more visual and mobile. As connections got faster, video became a richer way to share experiences. We've gone from desktop to web to mobile; from text to photos to video. But this isn't the end of the line.
"The next platform will be even more immersive - an embodied internet where you're in the experience, not just looking at it. We call this the metaverse, and it will touch every product we build.
"The defining quality of the metaverse will be a feeling of presence - like you are right there with another person or in another place. Feeling truly present with another person is the ultimate dream of social technology. That is why we are focused on building this."
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